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Whether you’re an SME and you’re just starting out for the first time, or you’re a fully established bar and you’re experiencing a slow run-up to Christmas, then this blog should help you! Knowing trends within the food and drink industry is super important to grow your own pub, but there are also a few simple tips that can help you along the way! Keep reading to find out what they are…
Pub Insurance
Here at Todd and Cue, we have been pub insurance brokers for the Leisure sector since 1979 – our knowledgeable broking staff, in-house claims team and bespoke tailored public house insurance department offer the best service possible! We are here to help you organise your public house insurance as efficiently as possible, and ensure that you have the correct insurance for every eventuality which may occur within your pub. We also make sure it is at a reasonable insurance cost so your insurance premium isn’t too high! Allowing you to get back to what you do best, running your pub! Pub insurance that covers a variety of aspects is so important – don’t go without it!
Pub Interiors
The way your pub or bar looks is important! If you’re a new bar then you need to have something a bit different to offer, something which makes you stand out from the crowd – this could be a quirky interior and decor! Customers like visiting new venues all the time, but you need to give them a reason to choose your pub, whether that’s through the craft beer served or the experience your guests are presented with.
Events
If your bar is slowing down and you’re experiencing a dry spell, introducing events are a great way to pick business back up! Everyone loves a good event and depending on the type of pub or bar you own you can really have some fun and run some great events for your customers! Here are some event ideas to try:
Quiz Nights
Who doesn’t love a pub quiz?! And best of all they don’t take that much time to organise, most bars even get their regulars involved in reading and providing the questions – so it’s a win-win for yourself as the owner!
Sport Event Showings
Now, this may seem obvious, but instead of just promoting that you have a big game showing in your pub, why not make the night themed to fit in with the event! Maybe serve a beer which relates to the teams that are playing?
Sport Evenings
Another great event idea is to put together a darts team and let them play on a certain night – ensuring that you will have a full bar at least one night of the week!
Clubs
This idea is great if you’re looking to involve non-alcohol drinkers – why not allow university societies or a local group to hold meetings and socials in your pub. It is a great way to fill up your bar if you’re experiencing a slow January when people aren’t drinking as much!
Multi-Channel Marketing
One of the best ways to boost the success of your pub and also increase your pub’s presence is to incorporate different ways of marketing. As social media plays such a huge part of our everyday lives – you would be silly to not market your bar online! You will reach a much wider audience and experience a more diverse range of customers – which is great! Another point is that you can tie in events and competitions to the social media page and the bar itself, meaning that you will cause more of a buzz and interest, and hopefully more people are inclined to get involved. However, that’s not to say that things like flyering don’t work – because it most certainly does! If you’re a new bar to the town then you must try and make yourself known by all means or marketing – online AND offline!
Speak to Todd & Cue
If you’re a new pub owner, or you feel you’re not getting the best deal with your current insurance broker, then get in touch with us today! Please feel free to get in touch by giving us a call on 0191 482 0050 or emailing us at info@toddcue.com and a member of our friendly team will be more than happy to assist with your enquiry or answer any questions that you may have.
