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Admiral’s Facebook Profiling Algorithm Blocked

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On the 4th November, Todd & Cue covered an article surrounding the insurer Admiral and their plans to introduce customer profiling using an algorithm on Facebook accounts.

Announcing its ‘firstcarquote’ scheme, Admiral said it would use an algorithm to examine social media pages to determine whether prospective customers would be careful drivers.

However, Facebook has said it would be against its guidelines to allow Admiral to offer customers reduced quotes in return for access to their profiles. Admiral has subsequently postponed the scheduled launch of its ‘firstcarequote’ app.

A spokesperson for Facebook said: “We have made sure anyone using this app is protected by our guidelines and that no Facebook user data is used to assess their eligibility”. 

A spokeswoman for Admiral said the initiative would still go ahead, but in reduced format.

Source: (Sky News, 2016,
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